Marketing and business advice for gyms




           Which way do you want to go?


We need

   a Strategy

To achieve your goals, you need a good plan. If you want to implement major changes for the future, or if the current market is a challenge, we will develop a successful strategy with you.



Before planning comes the Analysis


Every company, every location is different. So first of all we take a close look.

In a company and marketing analysis we determine strengths and weaknesses, risks and opportunities.

We examine all areas of your club and your marketing in detail, and uncover their potential.


Marketing in the Fitness Industry




Strategy and Implementation


We develop an individual strategy for each company goal, adapted to your situation and your personality:

  • in the desired timeframe
  • within your budget
  • with a varied range of our products
  • optimized for your resources
  • with consultants at the highest level
  • with clear processes for implementation
  • with your profits in focus

Arrange your free initial consultation now with one of our strategy specialists.

Fitness marketing compass

"We have been using the compass system since January 2019. At first I was sceptical. What was new was that the team should be involved. As a result, we now have a positive communication structure. Common goals are worked out and responsibilities are defined together. As owners, it is much easier for us to delegate tasks and concentrate more on management.“

Marco Melich
Sportstudio Ketzin







Customized Marketing


You are unique. This should also be apparent in your appearance. We develop your individual corporate design according to your strategic orientation and your target group.

  • Logo
  • Fonts & colors
  • Stationery
  • Outdoor advertising
  • Campaigns
  • Customized texts 


Marketing for the fitness sector








Special tip

The clear positioning of your club on the market is becoming increasingly important. You will only be successful in the future if you develop clear, tangible advantages over your competitors. Take your team with you and take responsibility for this. Work out a common vision and a strategy, which will then be realized in fixed processes.

Alexander Benker, Strategy Expert

Alexander Benker